Keyword Research (The Foundation of SEO)
- What it is: Identifying the terms your target audience is searching for.
- Tools: Google Keyword Planner, SEMrush, Ahrefs.
- Secret Tip: Focus on long-tail keywords (e.g., “best running shoes for flat feet” instead of just “running shoes”). Long-tail keywords are less competitive and more likely to convert.
2. On-Page SEO (Optimize Your Content)
- Title Tags: Include your primary keyword within the first 60 characters of your title tag.
- Meta Descriptions: Write a compelling meta description (under 160 characters) with your keyword to improve click-through rates (CTR).
- Header Tags (H1, H2, H3): Use keywords in your headers to structure content for both users and Google bots.
- Secret Tip: Include your keyword in the first 100 words of your content. Google weighs keywords used early on more heavily.
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